Raising Awareness of Blood Management Innovation
Driving sector engagement and awareness of digital blood management through expert-led education, strategic partnerships, and targeted communications.
Bringing Digital Innovation to Transfusion Practice
A US-based global medical technology company sought to expand awareness of its digital blood management solution in the Australian market. Despite proven benefits in patient safety, system efficiency, and inventory accuracy, adoption of digital transfusion systems remained limited.
To support this, Salus Advisory developed and executed a targeted engagement strategy to elevate the technology’s profile, promote thought leadership, and strengthen stakeholder connections across the health sector.
The Challenge: Accelerating Sector Engagement
Australia’s uptake of digital blood management solutions had lagged behind global best practice. The company needed a strategy to:
- Build awareness of the solution’s safety, efficiency, and cost benefits
- Reach clinicians, hospital executives, and policymakers with credibility
- Leverage global expertise to demonstrate real-world impact
- Foster trusted relationships with local clinical leaders and influencers
Our Approach: Strategic Partnerships & Thought Leadership
Salus Advisory designed a targeted engagement campaign centred on credibility, education, and influence. This included:
- Stakeholder research and mapping – Identifying decision-makers across transfusion services, hospitals, and policy.
- Facilitating strategic partnership – Supporting a collaboration with the peak clinical body in transfusion medicine.
- Expert-led thought leadership – Coordinating a national webinar featuring an international transfusion expert, to explore global trends and local applications.
- Communication and promotion – Driving engagement through targeted outreach to clinical and administrative stakeholders.
The Outcome: Strengthened Market Position & Awareness
- High-impact webinar – Attracted significant domestic and international attendance, including hospital executives and health policymakers.
- Sector credibility – Aligned with a respected clinical body and featured globally recognised expertise.
- Improved positioning – Reinforced the company’s leadership in digital blood management and its commitment to improving healthcare outcomes in Australia.
This campaign created momentum in the Australian health sector, opening doors for further adoption of digital transfusion solutions and building long-term stakeholder engagement.
